Afra Nova General Trading LLC is a global distribution and trading company specializing in professional photography, videography, and consumer imaging products. With years of experience in the industry, we have built a strong reputation as a trusted supplier for retailers, wholesalers, creative professionals, and commercial buyers around the world — particularly across the Middle East, Central Asia, Africa, and emerging international markets.

Our product portfolio includes a wide range of cameras, lenses, lighting equipment, studio accessories, action cameras, drones, stabilizers, wireless transmission systems, and various imaging-related technologies from globally recognized brands. Through our extensive network of manufacturers and authorized distributors in the UAE, Hong Kong, China, and Europe, we ensure a steady supply of original, high-quality products at competitive wholesale prices.

At Afra Nova, we pride ourselves on reliability, transparency, and speed. Our business model is built on long-term partnerships and efficient supply-chain operations. Whether for small retailers or large regional distributors, we provide tailored solutions — including bulk purchasing, consolidated shipments, and fast worldwide delivery.

With our strategic base in Dubai, one of the world’s leading logistics hubs, we serve customers across more than 30 countries, focusing especially on the Middle East, GCC, Central Asia, and North & East Africa. Our vision is to become one of the region’s most trusted and recognized suppliers in the imaging industry.

Afra Nova — powering the world of photography and videography with dedication, quality, and global reach.